Telecom or all

The combination of offline, online and phone-based search applications for databases and listings products is a $65 billion market today. New advances in search and related technologies are ramping up the volume, thus creating new forms of paid search. Rather than give up the battle in the face of Google, integrated service providers should capitalize on owning two of three converging accelerants – location sentience and full-featured handsets (FFH) – that when combined with search evolution create powerful new user experiences.

The industry's largest deployment of automated DA hits a major milestone in August with the turn-up of the New York market. The combination of Tellme, Volt Delta, and Verizon LiveSource agent assets will completely cover Verizon's footprint of 27 million wirelines households (except Hawaii) by October, representing a 15-month deployment.